‘No One Likes a Yapper’
Road Safety Campaign
Designed for Re:Act 2024 in partnership with the University of Technology, Sydney, the ‘No One Likes a Yapper’ campaign aims to promote road safety by leveraging the power of Gen Z-targeted marketing to drive behavioural change.
By integrating a term that resonates with the target audience, the campaign encourages engagement, fostering a connection that motivates positive change.
Client
UTS Partner
Re:Act 2024
Date
May, 2024
Skills
Campaign Strategy & Design
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Re:act is a program that challenges university students to raise awareness of road safety issues and change behaviours among 17-25 year olds. The 2024 program asks designers to create a fresh and positive campaign that educates and raises awareness about the risks of mobile phone distraction for either drivers or pedestrians. The campaign aims to create a behavioural change, limiting mobile phone distractions in one of these areas.
