The Hunter Valley—Stories Beyond the Grapevine is a speculative narrative-based place branding designed to welcome and intrigue visitors by highlighting the valley’s people and hidden gems, which often fall short of mainstream recognition.

Rooted in storytelling, the branding integrates community-written stories* into place branding elements such as postcards, campaign posters, and social media tiles, encouraging discovery of the valley’s richness beyond its renowned grapevines and wine production.

*All stories are speculative and were created specifically for this project.