The Hunter Valley – Stories Beyond the Grapevine
Hunter Valley (speculative)
2024
A narrative-driven place branding to highlight the Hunter Valley’s hidden gems and create a more engaging visitor experience.
A cohesive brand campaign using storytelling to leverage messaging through postcards, campaign posters, and social media tiles.
Their story
The Hunter Valley needed a way to stand out beyond its well-known wine industry, capturing the unique stories of its people and overlooked attractions. I delivered a speculative, story-driven branding approach that framed these hidden gems as the heart of the region’s identity, creating intrigue and inviting visitors to engage with the valley in a fresh, memorable way.
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Our solution
Rooted in storytelling, the branding incorporated community-inspired narratives into postcards, campaign posters, and social media tiles, translating the valley’s richness into tangible, shareable experiences. This approach provided a cohesive visual and narrative system that encouraged exploration, gave voice to lesser-known aspects of the region, and positioned the Hunter Valley as a destination with depth and character beyond its grapevines.
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