Revive+Reform
Passion Project
2024
Revive+Reform is a fitness center that offers a variety of different forms of training. They hold yoga classes, have a gym with highly educated personal trainers, and host weekly pilates classes. This brief was created by @theglowandgrowclub.
A visual system designed to reflect continuous movement, energy, and reform.
Their story
Revive+Reform is a contemporary fitness centre designed around balance, longevity, and intentional movement. Offering yoga, Pilates, and personalised gym training led by highly educated trainers, the studio caters to people seeking more than just a workout — they’re looking to recharge, realign, and build strength sustainably.
Created by @theglowandgrowclub, the brief called for a brand that reflects both physical renewal and disciplined reform, bridging softness and structure in equal measure.
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Our solution
I developed a brand identity that visually embodies restoration and progress. The logo centres around a revolving ‘r’, balanced with the positive ‘+’ icon that works to form the visual motif of a battery, subtly reinforcing the idea of revival, energy, and recharge at the core of the brand.
This system extends seamlessly across touchpoints. On business cards, the identity feels grounded and tactile, while on digital wallet gym passes it becomes functional and modern, reinforcing Revive+Reform as a studio that is both calming and forward-thinking, where design and wellbeing move together.
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