Red Cross Shop
The Red Cross (UTS Partner)
2024
A digital platform connecting young Australians with Red Cross Shops, driving awareness and engagement.
A user-informed digital experience designed to engage young Australians and strengthen sustainable revenue for the Red Cross.
Their story
The Red Cross needed a way to engage younger audiences and increase revenue through its Shops, while promoting sustainable alternatives to fast fashion. I designed a digital platform that created a new point of sale and donation channel, bridging the gap between young Australians and the organisation’s mission.
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Our solution
An accessible, user-friendly app that encourages shopping, donating, and learning about the Red Cross’ initiatives. By integrating design with purpose, the platform not only drives revenue for community programs but also strengthens awareness and engagement among a younger audience, supporting resilient communities and sustainable practices.
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